Case History
Organization Name:
  YWCA
Mailing Type:
  Post Card - Class Anouncement
Problem
  • Delivery time exceeded 2 weeks to mailing list
Solution & Results
  • Barcoded Post Cards
  • Postage Savings - Some pieces were sent out at less than 9 ¢ because of list density.
  • Improved delivery time by 100%. Most mail delivered within a few days.
Future Recommendation
  • Continue to barcode post cards.
  • Use non-glossy stock to prevent smearing when addresses are printed.
Customer Comments
"The timing of this card was perfect. It hit just when we wanted it to, not too early and not too late for people to sign up for the offers. It used to take two or more weeks for us to get information into the hands of our mailing list."
Narative
The YWCA was having difficulty getting their materials into the hands of their customers in time for them to sign up for various courses and services. They tried barcoding their mail through Do-Good.biz.
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  Thad Ludwiczak
  denis nagan


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